Friday, September 25, 2009

Green Concepts can enhance Your Brand

When thinking about going green, finding balance is key. Doing something new to make your business grow can be challenging AND rewarding. Here's a few tips about greening your brand.



For more information visit Green4Good.  We invite your questions and comments to this post.

Tuesday, September 22, 2009

Networking with GREEN pays big dividends!


Are you planning on attending any networking events this fall? The next few months are packed with opportunities to connect with new business at live events. Trade shows, conferences, workshops, fundraisers and chambers of commerce monthly meetings are just a few ways to meet new people who can take your business to a new level.

We've all heard the saying "You never get a second chance to make a first impression." It's true and you can make it work for you. After the small talk, what do you leave in the mind of your new "friend"? If you've said the right stuff, listened well to what they had to say and opened the door for future communication, you did well. But what did you leave with them to enhance their memory of you? Was it the same old business card that just get put in a pile or something different, something that is memorable and will have a lasting impact?


If you are including a green image for your business, have you considered green promotional products? Many of the usual promotional products now have green options, like memo pads from recycled paper or biodegradable pens. Instead of branded labels on bottles of water, consider a reuseable stainless steel water bottle. If keychains with flashlights are working for your business brand, why not get a solar powered flashlight keychain???

Your business is going to get promotional products. It's in the budget. So here's an opportunity to create a positive impact with the dollars spent and the message, why not go green?

Contact me with questions or for a quote on a wide selection of green promotional products.

Monday, September 14, 2009

Promoting your business with green in mind $ave$

You are about to head off to events, trade shows, conferences and workshops and you need promotional items. You have a budget and have an idea about what type of items you want, like t-shirts or key chains or pens. Have you considered how these items will help you BRAND yourself with current and new customers?

If you already have a logo, here's something to consider... the item you choose to promote you and your business will make an impression. Wouldn't you like that item to say not only are you a smart business person but you care about the environment as well??? I can help you do that with green promotional products!

With over 800,000 products available, there are many options to choose from. Reusable shopping bags are a big seller, letting businesses advertise repeatedly on a large, walking billboard every time the bag is used. Pens are always in demand, and when they are compostable and biodegradable, they are even more attractive.

Green promotional products are cost effective, have a built in message that shares your business's commitment to environmental stewardship and keeps your message around much longer than traditional advertising. Don't wait until the week before your networking event to place your order! Let's plan for your success now!!! 

You know who your customers are, who you want your new customers to be, and you know your business message. I'm here to help you get the word out about your business! Leave a comment or question here or email me directly. What will you do today to brand your business in the future?!?